Certificate Programme in Online Marketing Dashboards

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The Certificate Programme in Online Marketing Dashboards is a comprehensive course designed to meet the growing industry demand for data-driven marketing professionals. This programme emphasizes the importance of data visualization and its impact on strategic decision-making in online marketing.

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About this course

Through hands-on learning, you'll gain expertise in creating, customizing, and implementing marketing dashboards using popular tools like Google Data Studio and Tableau. You'll also master essential skills in data analysis, interpretation, and communication, making you a valuable asset in any marketing team. By earning this certificate, you'll demonstrate your commitment to staying updated with the latest industry trends and best practices, enhancing your career growth opportunities. This course is perfect for marketing professionals, business analysts, and data enthusiasts looking to advance their careers in the rapidly evolving digital marketing landscape.

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Course details


• Understanding Online Marketing Metrics
• Introduction to Dashboard Design
• Key Performance Indicators (KPIs) in Online Marketing
• Data Visualization Techniques
• Google Analytics Dashboards
• Social Media Analytics Dashboards
• Email Marketing Dashboards
• Search Engine Marketing (SEM) Dashboards
• Conversion Rate Optimization (CRO) Dashboards
• Creating and Interpreting Online Marketing Reports

Career path

In the Online Marketing Dashboards industry, there is a high demand for professionals with specialized skills. This 3D pie chart represents the job market trends in the UK, highlighting the percentage of job opportunities for each role. Search Engine Optimization (SEO) Specialists hold the largest share of the market, accounting for 25% of available positions. SEO Specialists optimize websites to improve search engine rankings and visibility, driving organic traffic and conversions. Content Marketing Specialists follow closely, representing 20% of the job market. They create and manage compelling content marketing strategies to engage audiences and generate leads, contributing to the overall success of businesses. Social Media Managers take up 15% of the available positions, focusing on building brand awareness and community engagement through social media platforms. They develop and execute social media strategies, overseeing content creation, campaigns, and analytics. Pay-Per-Click (PPC) Specialists represent 20% of the job opportunities in Online Marketing Dashboards. They manage and optimize paid advertising campaigns, focusing on maximizing ROI and driving targeted traffic to websites. Email Marketing Specialists hold 10% of the market, responsible for developing and executing email marketing campaigns to nurture leads, build customer relationships, and increase conversions. Analytics Managers account for the final 10% of the Online Marketing Dashboards job market, analyzing and interpreting data to inform marketing strategies and measure performance. These statistics showcase the growing importance of Online Marketing Dashboards in today's digital landscape and the diverse range of roles available for skilled professionals.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE PROGRAMME IN ONLINE MARKETING DASHBOARDS
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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