Certified Professional in Digital Transformation in Public Relations
-- viewing nowThe Certified Professional in Digital Transformation in Public Relations course is a comprehensive program designed to empower PR professionals with the latest digital tools and strategies. In today's fast-paced, tech-driven world, this certification is increasingly important for career advancement.
2,037+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Digital Transformation Foundations: Understanding the basics of digital transformation, its impact on public relations, and the key drivers of successful digital transformation.
• Digital PR Strategy: Developing a comprehensive digital PR strategy, including setting goals, identifying target audiences, and selecting appropriate digital channels.
• Social Media Management: Managing social media accounts, creating engaging content, and measuring social media performance.
• Content Marketing for PR: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
• Data-Driven PR: Using data analytics to inform PR decisions, measure PR performance, and demonstrate PR’s impact on business outcomes.
• Digital Crisis Communications: Managing crisis communications in the digital age, including monitoring online conversations, responding to online criticism, and protecting brand reputation.
• Ethics in Digital PR: Understanding and applying ethical principles in digital public relations, including transparency, honesty, and fairness.
• Emerging Trends in Digital PR: Staying up-to-date with the latest trends and best practices in digital public relations, including artificial intelligence, virtual reality, and voice search.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate
